There is a clear distinction between recruiting new or experienced agents vs. productive agents. Experience has very little value if productivity is not attached. Does it really matter if our agents are new or experienced as long as they take action, produce business and fit within your culture? So, going forward, let’s focus on the selection of productive agents.

Buyers Script for co-op or co-brokered transactions.

This is not a call to directly recruit. It’s a way to build rapport and let the agent know how well you support agents affiliated with your office. You want to earn their trust and be the first person they call WHEN they are ready to jump to their next opportunity.

Create a database of agents whom you have called. You should do this on every co-brokered transaction in your office. It’s OK to leave a voicemail the first time you make the call to the same agent but be sure to connect directly with them subsequently.

You can say:

Hello, this is [name] at [brand, office]; I’m the [position] here.

I understand that [name] in our office just sold one of your listings over on [location]. Great work!

I know you'll have a successful experience with [name]. He/She is a terrific sales associate and said you were very professional.

Professional sales associates like you are the sales associates that will succeed in this business over the long run and they are the sales associates my office wants to affiliate with.

Have a great day.


  • Comply with the National Do Not Call Registry rules and your broker’s Do Not Contact list and policies.
  • Follow Telephone Consumer Protection Act, state, and local laws on telemarketing, auto-dialers, and prerecorded messages.
  • Review your local MLS rules and regulations regarding the proper use of listing data.