Top recruiters begin nurturing a relationship by calling each agent they add to their target list. With each agent, they follow a consistent process:

• Build rapport
• Offer item of value
• Demonstrate proof of success

Co-Op Transaction calls for Building Rapport

This is not a call to directly recruit. It’s a way to build rapport and let the agent know how well you support agents affiliated with your office. You want to earn their trust and be the first person they call WHEN they are ready to jump to their next opportunity.

Create a database of agents you have called. You should do this for every co-brokered transaction in your office. It’s OK to leave a voicemail the first time you make the call to the same agent, but be sure to connect directly with them subsequently.


You can say:

Hello, this is [name] at [brand, office]; I’m the [position] here.

I understand that you just sold one of [name]’s listings over on [location]. That’s terrific!

I know you'll have a successful experience with [name]. He/she is a terrific sales associate and said you were very professional as well.

Professional sales associates like you are the kind of sales associates that will succeed in this business over the long run and they are the sales associates my office wants to affiliate with.

Once again, great work and have a good day.


  • Comply with the National Do Not Call Registry rules and your broker’s Do Not Contact list and policies.
  • Follow Telephone Consumer Protection Act, state, and local laws on telemarketing, auto-dialers, and prerecorded messages.
  • Review your local MLS rules and regulations regarding the proper use of listing data.