Through your research find agents who's production is slipping, call and ask them what level of production they want to take their business to. Tell them you have a plan to get them there.

Low Production Agents

These agents are rarely recruited due to their lower production. However, these agents have some experience and can benefit from your guidance along with your training opportunities and coaching. Look for agents that had at least one closed listing and invite them to talk to you about how you help agents build their business. They could be a “diamond in the rough” or they could be mediocre producers.

You will never know until you meet with them.

You can say:

I’d like to give you [a book/market report/invite you to a class] for your work as a co-op agent on that transaction. Let’s meet for coffee so we can talk more about it. I’d like to hear more about your business and the challenges you are facing.


  • Comply with the National Do Not Call Registry rules and your broker’s Do Not Contact list and policies.
  • Follow Telephone Consumer Protection Act, state, and local laws on telemarketing, auto-dialers, and prerecorded messages.
  • Review your local MLS rules and regulations regarding the proper use of listing data.