Finding your recruiting sweet spot can maximize your time immediately. To calculate yours, take your previous year’s GCI and divide it by the total number of agents in your office. Begin by prioritizing your relationship-building and follow-up with sweet spot agents because—

  • They come with a proven level of production.
  • They are most likely not getting enough attention from their current broker.
  • You can demonstrate proof of success!
    Through your coaching and training, the agents in your office are producing at higher levels.
  • Glass Ceiling

    Agents who have been at the same production level for a few years.

    You can say:

    You’ve been at the same production level for the last few years, what stopped you?
    Wouldn’t you like to break through your glass ceiling?

    Agents at a “Self-Service” Model Company

    Agents with independent or transaction fee companies.

    You can say:

    You’re like a Ferrari engine in a Ford body.
    Think of what your engine could do with a full-service company like ours. Together, we could take off!

    I Can Double Your Production

    Agents below your average GCI level.

    You can say:

    The average agent in our office is doing $_________ in Gross Commission Income which is twice the amount of your GCI. With our training and coaching, you could double your production. 

    If you give me 15 minutes of your time, I can show you how to double your income. Would you be willing to do that me with me? 

    (if they say no) You don’t want to double your income? (of course, I do)
    Isn’t 15 minutes worth it? Isn’t knowledge power?
    Don’t you want to have the power to know what I have to offer? 


    • Comply with the National Do Not Call Registry rules and your broker’s Do Not Contact list and policies.
    • Follow Telephone Consumer Protection Act, state, and local laws on telemarketing, auto-dialers, and prerecorded messages.
    • Review your local MLS rules and regulations regarding the proper use of listing data.