Use an engagement-first strategy to showcase the value, culture, and support your office offers affiliated agents, the community and home buyers and sellers.

Spark Engagement with Social Media

Your social media goal is to spark engagement. Use an engagement-first strategy, not a selling-first strategy. Think “service” when creating social media post to showcase the value, culture, support and leadership your office provides. Suggested Content Ideas Include: 

  1. Your learning calendar 
  2. Pictures & video that show your company culture
  3. Community happenings and events
  4. Office and agent accomplishments
  5. Agent testimonials (written and video)
  6. Real estate industry news
  7. Ask questions or create polls
  8. Homebuyer and seller testimonials
  9. Homeowner quick tips

You can say:

Virtual Listing Presentation How-Tos: Join us on [day/time] to hear how top agents are taking listings. Check out our calendar for more opportunities to build your skills. [link to calendar]

Office Accomplishment: Breaking news! Our office is now #1 in our market for listings sold! On average, our listings sold is 3.4% more than our competitors. Great statistic to use in your listing appointments to demonstrate success with sellers.

Agent Testimonial: (post agent testimonial on why they love your office) Thanks [agent name]… we love helping you grow!

  • Comply with the National Do Not Call Registry rules and your broker’s Do Not Contact list and policies.
  • Follow Telephone Consumer Protection Act, state, and local laws on telemarketing, auto-dialers, and prerecorded messages.
  • Review your local MLS rules and regulations regarding the proper use of listing data.