The two primary sources top recruiters use to get experienced agents leads are agent referrals and research with MLS Prospecting Tools.

Agent Referrals + Researching Top Agents

Agent referrals can be a significant source for leads. But taking the time to research an agent before you meet with them allows you to further tailor your approach, materials, and presentation to each agent’s needs, ensuring that you are delivering the information that will capture their attention and demonstrate that your company is the one they should affiliate with.

You can say:

Hello, this is [name] at [brand, office]; I’m the [position] here. I hope you’re well. Did I get you at a good time?

Great. Well this will only be a minute. [Referring Agent] told me about your recent deal at [property address].

She shared that you did [something notable about the transaction]. So, I wanted to thank you for your part in making that deal happen, and I’d really like to share [an agent closing gift] with you to show our appreciation.

You’ve been a top producer for some time. I see that you are on pace to do [X transactions] this year.

The productivity systems offered in our office have helped agents raise their [same metric] by [XX]%. In coaching agents, I’m constantly learning from top producers what the best agents are doing in their business to stay ahead of the curve.

I’d love to just give you that closing gift for the transaction and learn more about you and what you are doing to be this successful. When could we get together for 10-15 minutes?

I’m available [give your availability]. What works best for you?

Great. I’m looking forward to it. See you then!

  • Comply with the National Do Not Call Registry rules and your broker’s Do Not Contact list and policies.
  • Follow Telephone Consumer Protection Act, state, and local laws on telemarketing, auto-dialers, and prerecorded messages.
  • Review your local MLS rules and regulations regarding the proper use of listing data.